Wednesday, February 29, 2012
ITV launches 'Selfridge' skein
LONDON -- U.K. terrestrial web ITV is wishing another Edwardian drama can repeat the prosperity of "Downton Abbey" because it introduced a tenPercent development in revenue at its production arm as financial recent results for 2011 were released. The brand new 10-parter, "Mr Selfridge," scripted by Andrew Davies, informs the storyline from the U.S. entrepreneur Harry Gordon Selfridge, the founding father of high-finish London mall Selfridge's. Targeted in the global TV market, "Mr Selfridge" will bow at next month's Mip TV sales mart. Maria Kyriacou, controlling director, ITV Galleries global entertainment, stated: " 'Mr Selfridge' is really a large ambitious drama with obvious worldwide appeal we are confident it will likely be a target for tv stations searching to take a position at the start of elaborate, high volume scripted content." You will find no casting particulars at the moment. With luck, the show is a large earner for ITV, whose main point here has unsuccessful to profit from "Downton Abbey" because as the web commissioned the show, it's created by NBC Universal-possessed Circus. However, ITV Boss Adam Crozier praised the perf of ITV Galleries because he outlined the hike "in non-advertising revenues of 93 million" ($148 million) as obvious proof of progress in rebalancing the web's business and how it can diversity revenue streams. Total revenues at ITV Galleries increased 10% to 612 million ($976 million), driven by worldwide production, including 111 new commissions this year, 66 within the U.K. and 45 worldwide. The ITV-brought co-manufacture of "Titanic" continues to be offered to 86 nations. Overall ITV reported a 14% rise in pre-tax profits to 327 million ($521 million) this year. Crozier stated that "over timeInch ITV might consider growing its production activities by looking into making purchases. However the focus was on organic growth and that he eliminated any curiosity about purchasing Endemol. Contact the range newsroom at news@variety.com
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