'Battlefield 3' storms sales charts

Ea has snapped up away boasting rights for your year's finest gaming launch since the company's much anticipated ''Battlefield 3'' has offered greater than 5 million models within the first week, which causes it to be the fastest-selling game inside the company's history. The big bow unseats Microsoft's ''Gears of War 3,'' which boasted first week sales of three million copies in September -- but it's likely to end up a short-were living victory. The launch of ''Call of Duty: Modern Warfare 3'' is predicted to produce entertainment industry launch records, since the series has for yesteryear couple of years. The strong sales make the perfect sign for your industry, that's wanting for just about any retail revival this holidays after three years of tepid sales. The figure also puts EA on course to exceed analyst sales anticipation for ''Battlefield 3''. (Wall Street is trying to find the sport to promote between 8-8.5 million copies just before the conclusion of year.) Your competitors for the sport will escalate substantially, however. Beyond ''Modern Warfare 3,'' which launches November. 8, the sport will have to get ready for fight against Sony's ''Uncharted 3'' and Microsoft's ''Halo Anniversary'' -- additionally to recent releases that are showing strong retail legs, including Warner Bros.' ''Batman: Arkham City''. EA has ramped up its marketing machine for the sport, by getting an thought spend of $100 million. Beyond plastering the airwaves and city ads with ads for the sport, the business teamed with Bunim/Murray Productions, designers of ''The Real World'' and ''The Challenge,'' and CBS Interactive division GameSpot to make a web-based reality show around the sport. The wealth of ''Battlefield 3'' isn't likely to affect ''Modern Warfare 3'' sales. That title features a built-in audience and pre-orders in the Activision title have hit record levels for that organization, showing that fans of previous games inside the saga would like to stay with it. Experts estimate the sport will sell 16 million copies this year alone -- with strong sales ongoing into 2012. There's, however, certain to be plenty of mix-pollination -- with ''MW3'' players acquiring a replica of ''Battlefield 3'' to have a look -- a thing that could set the sport up for future growth. More to the stage, the sales amounts will most likely give you the shot of confidence EA must finally convince traders permanently it's switched the corner after a period of under stellar results. Contact the number newsroom at news@variety.com