'Whitney,' 'Night' go in early stages Yahoo

Broadcast TV's new streaming trend is turning out to be a river. NBC is just about the latest network use a full-episode preview online prior to the on-air bow, joining up with Yahoo to provide sneak peeks from the latest payments of recent comedies "Up Through The Night" and "Whitney." Fox began the practice by having an early window on iTunes along with other digital platforms for "New Girl," which wound up validating the move with strong rankings because of its premiere. ABC and also the CW adopted suit concentrating on the same methods meant for "Revenge," "The Key Circle" and "Hart of Dixie." While partial previews of approaching TV fare happen to be commonplace recently, putting a whole episode online would be a line not entered in fear that digital sampling could cannibalize crucial rankings for that premiere. What "Girl" might have demonstrated is this is a risk worth running in search of improving word-of-mouth or at best subsequent broadcast tune-in. The 3rd episode of "Evening" and 2nd episode of "Whitney" is going to be on Yahoo on Tuesday morning, eventually in front of "Night's" Wednesday period of time and 2 days in front of "Whitney's" regular slot. Contact Andrew Wallenstein at andrew.wallenstein@variety.com